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When ISLAM is the Brand; Where Do We Stand?

Muslims all over the world can agree that vast proportion of global population towards the end of 20 th century and the beginning of this millennium haven’t been able to favor Islam as a respected peaceful and merciful religion. The fact that there are more Muslim communities across the globe remain unrest is not helping the goodwill of such a loving belief to be perceived as what it deserves. This once most dominant and prominent religion in the whole world is today’s one of the feared brands in some skeptical nations, often associated with negative connotations including extremism, violence and gender oppression. Notwithstanding various kinds of haters who never rest from smearing the goodness of Islam, some unconcerned and arrogant Muslims themselves added deterioration to the existing injured perception upon this religion.