Skip to main content

Posts

Showing posts with the label content

Perspective of Media Choices: An Individual Prerogative

The new Media especially internet and mobile related is growing prominence even as we speak. Surpassing 60% of total population currently engaged in internet literacy and usage is a clear indication that Malaysia too is adapting comfortably towards accommodating screenagers prominence. Undoubtedly what comes together with these new Medias is a whole lot of overloaded entertainment and information. Abundance of entertainment and information avenues has very much influenced individualistic values in choosing a media. In fact, the current trend indicates that there are more individuals who prefer multiple Medias at one time. Inasmuch one remains as a loyal viewer to a TV channel; that doesn’t stop preference towards other channels in mobile and internet medium. Very much so, this era has been going through massive intellectual revolution as opposed to the time when media channels were limited and more focused towards the role as a medium of propaganda. Looking at the exponential trend...